Cantu Cleansing Shampoo is a rich cream used to help remove build up! It will help keep the hair nice, soft, and shiny. This product is prefect for those with natural or even colored hair. This product helps protect hair against breakage, it is great for natural & colored hair. Get ready for washday and incorporate this Cantu Shea Butter Cleansing Cream Shampoo. This shampoo gently cleanses the hair and moisturizes it, without worrying about excessive breakage.